Summary

Product leader with 10 years experience who turns good ideas into great products. Leads cross-functional teams at B2B companies to deliver great service to clients and partners. Employs Agile and Lean methodologies to design, develop, and test features driven by data. Iterates on product and marketing to improve customer acquisition and retention based on established KPIs and OKRs.

Skills

Agile Product Management - backlog and roadmap prioritization, user stories, wire-framing, prototyping, stakeholder communication, A/B testing
Sales and Marketing - CRM management, sales collateral creation, funnel optimization, social media, partnerships, event planning
Team Development - job matrixes, recruiting, training, 1:1s, professional development, performance, compensation

Professional Experience

Product Lead at Justworks
April 2017 – Current

Improving self service onboarding funnel for new member companies
Developing hybrid sales funnel with self service tools to increase accuracy and efficiency
Increasing usability of internal customer service tools to improve NPS

Principal Product Consultant at Good 2 Great Product Strategy
November 2006 – Current

Consulting with various NYC + LA startups on product strategy, MVP, UX, and integrations
Improved UX and internal development processes for Venuebook marketplace/SaaS product
Assisted with launch of video monitoring product for SimpleReach / CondeNast partnership
Specced out administrative tools for ChromeRiver’s self service administrative tools for platform
Defined requirements and prioritized features for AEG’s new AXS.com platform and ticketing site
Launched Uncovet.com a daily deals site for the style addicts to over 10k users in 3 weeks
Founded StarTrax a suite of iPhone app RSS aggregators for celebrity gossip and political news
Managed implementation of Memberclicks at IKAR to manage member families and donations
Created web-based marketing strategy for American Jewish University to double applications
Promoted Nike Women's Marathon for LLS Team in Training, increased participation by 35%

Product Management Instructor at General Assembly
March 2015 – October 2016

Teaches classes of 25+ students about basics of product management and software development
Demonstrates tools to help assess the market, prioritize features, and build user-friendly products
Provides real world examples to exemplify the concepts covered in the 10 week course

CPO & Turnaround CEO at Cyrus Innovation
March 2015 – June 2016

Joined 12-yr old Agile consultancy to enhance product, positioning, pricing, & placement
Managed full-time staff of 12 developers + 2 ops personnel as well as product contractors
Introduced culture initiatives driven by employee requests to reduce employee churn to 0%
Created, launched, and promoted Just Not Sorry which reached 100k users in first month
Leveraged market research to improve positioning & sales channels to turn company profitable
Prioritized backlogs for internal and non-profit client projects to reach business objectives
Developed partnerships with clients and tech community to create new Diversity programs
Updated job matrix, interview process, and promotion protocol to engage employees

Sr. Product Management Consultant at Pivotal Labs
September 2013 – March 2015

Worked with large enterprise clients to launch products while improving development processes
Enabled clients with Agile/Lean best practices so they could build new products on their own
Created internal processes to improve client management and skills of Pivotal consultants
Co-authored Client Product Manager Playbook: a primer for new clients to ramp up on Agile/Lean
Blogged about relevant topics pertaining to Agile/Lean, client management, and product design
Organized events for PMs, entrepreneurs, VCs, and developers in the NY Tech community

Product Marketing Manager at CityGrid Media
May 2012 – April 2013

Created self enrollment funnel for local advertising services to generate $50k/month
Optimized funnels using Google Analytics, Optimizely, and Mixpanel to triple conversion rate
Designed integrations for Salesforce, Facebook, and Responsys for self enrollment funnels
Trained Product managers to effectively communicate releases to marketing and sales teams
Rolled out new pages on CityGrid.com to promote full suite of products for local businesses

Sr. Product Manager at Mota
August 2011 – November 2011

Improved integrations with eBay, Oodle, EchoSign, and VAST APIs to increase conversion 200%
Managed relationships with strategic partners (AutoTrader.com) and prioritized requests

Product and Project Manager at Cornerstone on Demand
June 2009 – August 2011

Devised integrations with 3rd party APIs for SSO providers, USCIS E-verify, WebEx and others
Managed implementation projects for strategic clients (PwC, Flextronics, and 50+ more)
Collaborated with dev teams to meet needs of 400 clients and 5.2M subscribers on SaaS portal
Defined strategy, workflows, and design for Mobile website and native applications
Founded first Agile development team to create Integration Suite self-service tools for scalability
Launched SMB product with streamlined functionality for easy setup and administration
Supported Sales & Account management teams to define feature requests of large clients

Associate Product Manager at Farmers Insurance Group
August 2007 - November 2008

Instituted new interactive product lifecycle management tool to optimize product development
Facilitated interdepartmental teams to improve products and automate processes for efficiency
Enhanced user experience, content, and calls to action of Farmers.com to increase leads by 25%

Program Coordinator at Muscular Dystrophy Association
June 2005 - October 2006

Analyzed data on ZIP codes and marketing to enhance branding, resulting in 2x donations
Led team to have a balanced budget by improving donor and volunteer recruitment 50-100%
Created training materials to improve effectiveness and morale of call center employees